| Short Description: | Marketing Strategy |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Management and Enterprise |
| Student contribution band : | Band 3 |
| ASCED code : | 080505 - Marketing |
| Grading basis : | Graded |
Requisites
Pre-requisite: MKT1001
Other requisites
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at .
Synopsis
This course builds upon and consolidates previously acquired knowledge of marketing concepts, principles, theories and processes. The course introduces the theory and practice underpinning strategic marketing planning and develops a sound understanding of strategic analysis and marketing strategy alternatives. Students will get the opportunity to conduct a marketing audit for a selected product or organisation and then build upon this by developing a marketing plan to address specific organisational marketing strategy issues/problems.
Course offers
| Semester | Mode | Campus |
|---|---|---|
| Semester 2, 2020 | On-campus | Springfield |
| Semester 2, 2020 | On-campus | Toowoomba |
| Semester 2, 2020 | Online |