精东传媒app

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ADV2002 Advertising: Copywriting and Concept Design

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Overview

This course is a key developmental course in the advertising major. This course consolidates learning outcomes of previous courses in the advertising major and commences intensive development on the student鈥檚 own work as professional practitioners.

In this course students apply what they have learnt in previous courses to their own practice as they develop skills and knowledge in writing advertising copy and developing advertising conceptual designs to an industry standard.

Course offers

精东传媒app period Mode Campus
Semester 2, 2022 Online
Date printed 10 February 2023