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This course is essential to building your knowledge and skills as a public relations practitioner. Campaigns, whether big or small, are part of the practitioner鈥檚 professional role. Therefore, it is vital to understand how to develop a campaign plan effectively, undertake credible research and apply evaluation methods that will allow you to assess whether or not you have achieved your campaign goals and objectives.

Campaign development is focused on the RAISE theory of research, adaptation, implementation strategy and evaluation. The course examines each phase closely and relates this to the development stages in your own campaign plan.

The knowledge and skills gathered in this course will form the foundation for the final course in the public relations program, HMT3001/3002.

Public Relations Campaign Development provides advanced professional preparation for students in public relations. The course builds on theory and practice taught previously in the major. As public relations professionals, students need to understand salient public relations theories and practices, how public relations strategies originate and their usefulness and shortcomings in explaining, predicting and organising public relations campaigns.