精东传媒app

Entrepreneurship is the process of designing, launching, and running a new business venture. The exploitation of entrepreneurial opportunities include: developing a business plan, hiring the human resources, acquiring financial and material resources, providing leadership and being responsible for both the venture's success or failure.
In a world in which the future of jobs in the workplace is uncertain and in which advancements in technology are taking place at a phenomenal pace, the role of the entrepreneur has become a powerful economic force across the world. In addition, an increasingly volatile and global environment is driving organisations from small startups to large enterprises to becoming more responsive and innovative in order to maintain and improve competitiveness internationally. There is therefore a vital need for students to be equipped with the knowledge and skills to be able to identify, analyse and exploit new business opportunities that arise from these technological innovations and advancements.

This course provides students with the building blocks to think creatively, to recognize new opportunities arising from technological innovations, and to effectively employ strategies and techniques to act on these opportunities in order to develop a new venture. Through group and teamwork, and the integration of entrepreneurial theory and practice, students are given the chance to discover and exploit marketable ideas for new ventures or enterprises. To this end, participants will be introduced to ways of setting up businesses, developing business plans, establishing teams, developing prototypes, preparing presentations and financing projects.. Students will also discover how to develop appropriate social media and marketing approaches to deliver their products and services to their target audiences. Upon completion of the course students will be more confident in identifying and tackling the many risks and challenges that come with embarking on a new undertaking.