精东传媒app

Business success requires the ability to uncover genuine insights about your customers. Which product is going to be a 鈥渉it,鈥� which one is going to 鈥渇lop鈥�? Which aging brand can be revived, which should you let go? Which product positioning will resonate best in the marketplace, and will the market trend last? These are a just a few of the many important business questions faced every day require true customer insight.
Personal intuition about consumers is no longer enough. This course equips students to become disciplined and astute discoverers

This introductory course will provide an essential foundation for understanding consumers and their behaviour. Students will learn the concepts and tools to understand consumers for better value creation. This course takes an action-learning-oriented approach to content delivery where you will gain an understanding of consumer psychology and be able to apply those insights to modern business contexts.