精东传媒app

The marketing technology landscape is complex and pervasive with practicing marketers now requiring some level of digital and social media marketing skills and capabilities to manage their responsibilities. The focus is on growth and customer nurturing strategies through technology. Marketers need to have the know-how, the experience and the insights to be able to operate and speak with authority in this fast-paced industry.

This course will provide you with the foundations of digital marketing fundamentals and data strategy tools. You will work through what it means to develop a digital marketing strategy which could include marketing automation software, tools for tracking relationship marketing, social media marketing, marketing communications using digital and social media and content creation, to ensure increased consumer experience and engagement, support and live chat systems, community forums, prospecting tools, and more. These concepts will be explored within the context of ethical and sustainable considerations.