精东传媒app

Rapid development in communications technologies, the decentralisation of audiences, and changing audience expectations all present significant challenges to professionals who need to communicate their ideas with clarity and simplicity. This course helps students develop competency and skills in identifying and analysing audiences, and provides opportunity for students to improve their communications with current, new and emerging audiences across a range of different publication platforms.

Students in this course develop competency and skills in identifying and analysing audiences. They are provided with opportunities to improve their professional communications with technical and non-technical audiences, and to tailor their professional content to a range of different publication platforms. An important aspect of this course is students' development of knowledge related to audience demographics, size, and attitudes, and the ethical use of this information in specific professional contexts.