| Semester 3, 2020 Online | |
| Short Description: | Introduction to Advertising |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | Band 1 |
| ASCED code : | 100700 - Communication & Media Studies |
| Grading basis : | Graded |
Staffing
Examiner:
Other requisites
Students will require access to e-mail and have internet access to UConnect for this course. Students will need to access a variety of advertising forms for study; including print, radio, television and the web.
Rationale
Advertising is a key instrument of modern society: not only does it drive business growth through marketing, it provides an income stream to deliver free-to-consumer services such as free-to-air television, radio and web-based services. Advertising is also widely employed to communicate important information about social issues such as health, human and animal welfare, and environment. This course examines the role advertising plays in society and introduces key concepts of advertising which provide a foundation for further study
Synopsis
This course is a foundation course in the Advertising major. It introduces students to a broad range of theories associated with advertising and invites them to engage with advertising and its roles through analysis.
Objectives
On successful completion of this course students should be able to:
- identify and discuss the roles of advertising, and key aspects of advertising research and practice;
- analyse the methods employed by advertising;
- explain advertising鈥檚 integration within a broader campaign;
- apply advertising principles to given problems.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Development of advertising | 10.00 |
| 2. | Advertising as communication | 25.00 |
| 3. | Critical analysis of advertising | 25.00 |
| 4. | Effective and efficient advertising | 25.00 |
| 5. | Advertising and brand | 15.00 |
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2020&sem=03&subject1=ADV1001)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Reference materials
Student workload expectations
| Activity | Hours |
|---|---|
| Directed 精东传媒app | 39.00 |
| Private 精东传媒app | 126.00 |
Assessment details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| QUIZ | 20 | 10 | 09 Dec 2020 | |
| ASSIGNMENT 1 | 100 | 25 | 23 Dec 2020 | |
| ASSIGNMENT 2 | 100 | 25 | 27 Jan 2021 | |
| ASSIGNMENT 3 | 100 | 40 | 12 Feb 2021 |
Important assessment information
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Attendance requirements:
It is the students' responsibility to attend and participate appropriately in all activities scheduled for them, and to study all material provided to them or required to be accessed by them, to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course. -
Examination information:
There is no examination in this course -
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations. -
精东传媒app Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene 精东传媒app policies and practices. These policies can be found at .
Assessment notes
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Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library鈥檚 referencing guide. This guide can be found at .