| Short Description: | Introduction to Advertising |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Student contribution band : | Band 1 |
| ASCED code : | 100700 - Communication & Media Studies |
| Grading basis : | Graded |
Other requisites
Students will require access to e-mail and have internet access to UConnect for this course. Students will need to access a variety of advertising forms for study; including print, radio, television and the web.
Synopsis
This course is a foundation course in the Advertising major. It introduces students to a broad range of theories associated with advertising and invites them to engage with advertising and its roles through analysis.
Course offers
| Semester | Mode | Campus |
|---|---|---|
| Semester 1, 2020 | On-campus | Toowoomba |
| Semester 1, 2020 | Online | |
| Semester 3, 2020 | Online |