| Semester 1, 2022 Online | |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Examiner:
Overview
Advertising is a persuasive medium which has broader social and ideological implications. There is an expectation that advertising should comply to standards which reflect those of the society in which it operates. Wider cultural considerations are acknowledged in this course which provides an important foundation in considering the ethical practice of advertising and in understanding the ways in which advertising may be regulated.
This course is a second-level course in the Advertising major. It introduces students to important concepts for the profession of advertising. Students will engage with concepts relating to the ethical practice and cultural appropriateness of advertising, and discuss the implications of advertising from a personal, social, political and corporate perspective. Different modes of regulation of advertising will be discussed including self-regulation, industry-regulation, and external-regulation.
Course learning outcomes
On successful completion of this course students should be able to:
- recognise and explain ethical issues related to advertising;
- identify regulatory bodies which apply to advertising in Australia;
- research, explore, develop and evaluate ideas through reflective thinking to fulfil the requirements of all assignments;
- communicate in written English by clearly and logically expressing ideas.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Culture and advertising | 15.00 |
| 2. | Ethics and advertising | 30.00 |
| 3. | Intellectual property, copyright | 25.00 |
| 4. | Regulation of advertising | 30.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Weighting (%) |
|---|---|
| QUIZ 1 | 10 |
| ESSAY | 40 |
| QUIZ 2 | 10 |
| TAKE HOME EXAMINATION | 40 |