精东传媒app

Advertising is a persuasive medium which has broader social and ideological implications. There is an expectation that advertising should comply to standards which reflect those of the society in which it operates. Wider cultural considerations are acknowledged in this course which provides an important foundation in considering the ethical practice of advertising and in understanding the ways in which advertising may be regulated.

This course is a second-level course in the Advertising major. It introduces students to important concepts for the profession of advertising. Students will engage with concepts relating to the ethical practice and cultural appropriateness of advertising, and discuss the implications of advertising from a personal, social, political and corporate perspective. Different modes of regulation of advertising will be discussed including self-regulation, industry-regulation, and external-regulation.