| Semester 2, 2022 Online | |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Examiner:
Overview
It is essential that communication professionals understand the practices involved in identifying, packaging and presenting communication. A practical skillset in identifying and pitching communications in a range of settings and to diverse audiences involves developing knowledge pertaining to how content is collated and presented, and how the communication landscape mediates what can be communicated. This course provides a foundation for identifying and pitching communication content.
This course introduces students to the fundamentals of packaging and presenting communications. Designed according to the demands of a range of communication and media settings, this course provides a practical introduction to skills in identifying and packaging different types of content, with specific attention on formulating and pitching ideas, and the development and dissemination of internal- and external-facing communications. Aspects of interpersonal and intercultural communication, communication law and ethics, and audiences engagement will also be explored.
Course learning outcomes
On successful completion of this course students should be able to:
- formulate and pitch ideas for content;
- navigate the ethical and legal contexts of communication;
- identify and enact approaches for generating intra-organisational communication;
- identify and enact approaches for generating public-facing communications;
- identify and enact key characteristics of an effective communicator;
- Identify the audience and appropriate communication platforms and contexts.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Identifying and packaging content | 20.00 |
| 2. | The legal and ethical landscape | 20.00 |
| 3. | The communicative organisation | 20.00 |
| 4. | Interpersonal and intercultural communication | 20.00 |
| 5. | The Audience | 20.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Research (proposal) | No | 20 | 1,6 |
| Research (paper) | No | 30 | 1,2,3,4,5,6 |
| Practical | No | 50 | 1,2,3,4,5,6 |