| Semester 2, 2023 Online | |
| Units : | 1 |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Course Coordinator:
Overview
This course is structurally positioned as the student completes the second year of progression through the advertising major. The course will build upon work completed in previous studies and will develop students鈥� industry preparedness through increased awareness of local, national, and global perspectives on the contemporary advertising industry. This course encourages students to develop their own professional insights in preparation for the work they will undertake in third year studies and beyond.
This course examines advertising as an industry and explores the relationships between advertising, consumer culture, brands, and meanings. This course also seeks to further students' engagement with industry, and to further develop their own professional identities. Industry connections, networking and professional profile will be highlighted to aid in job-readiness. Where possible, industry professionals will be invited to network with students and provide mentoring, insights, and perspective.
Course learning outcomes
On completion of this course students should be able to:
- recognise employment opportunities within industry;
- have familiarity with entry-level industry expectations;
- identify avenues for developing professional networks;
- research, explore, develop, and evaluate ideas through reflective thinking to fulfil the requirements of the assignments.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Advertising sectors | 40.00 |
| 2. | Showcasing your work | 30.00 |
| 3. | Managing your own professional brand | 30.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Essay | No | 20 | 1,4 |
| Report | No | 35 | 1,2,4 |
| Journal | No | 45 | 1,2,3,4 |