¾«¶«´«Ã½app

This course is structurally positioned as the student completes the second year of progression through the advertising major. The course will build upon work completed in previous studies and will develop students’ industry preparedness through increased awareness of local, national, and global perspectives on the contemporary advertising industry. This course encourages students to develop their own professional insights in preparation for the work they will undertake in third year studies and beyond.

This course examines advertising as an industry and explores the relationships between advertising, consumer culture, brands, and meanings. This course also seeks to further students' engagement with industry, and to further develop their own professional identities. Industry connections, networking and professional profile will be highlighted to aid in job-readiness. Where possible, industry professionals will be invited to network with students and provide mentoring, insights, and perspective.