| Semester 2, 2023 Online | |
| Units : | 1 |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Course Coordinator:
Requisites
Pre-requisite: JRN2100
Enrolment is not permitted in JRN2200 if JRN2001 has been previously completed
Overview
Journalists need to make informed choices about how and where to present journalistic content. These choices can either enhance or diminish effective communication with audiences. This course focuses on the importance of creating and tracking audience engagement, the shaping and packaging of content, and its impacts on the quality of journalism.
In this course, you will use analytics to understand and drive audience engagement, and measure the performance of the newsroom's outputs. You will also advance your journalism production skills to impact engagement through news design and communication choices, and manage the professional issues that arise in the process of making news design decisions.
Course learning outcomes
On completion of this course students should be able to:
- edit and package your own and other journalistic content to specific requirements;
- apply the fundamentals and principles of editorial design for specified engagement outcomes;
- apply professional skills appropriate to the area of study in a variety of modes and contexts;
- manage planning and organisation skills in the production of journalistic content;
- examine performance measurements related to the news industry.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Principles of editorial design | 30.00 |
| 2. | Audience | 20.00 |
| 3. | News engagement | 25.00 |
| 4. | News analytics | 25.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Practical 1 | No | 10 | 1,5 |
| Practical 2 | No | 20 | 1,2,3 |
| Practical 3 | No | 30 | 1,2 |
| Practical 4 | No | 40 | 1,2,4,5 |