| Semester 1, 2023 Online | |
| Units : | 1 |
| School or Department : | School of Business |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Course Coordinator:
Requisites
Enrolment is not permitted in MKT1001 if MKT1100 has been previously completed (excluding BBIZ 19398 Marketing major students)
Overview
Marketing goes to the very core of an organisation鈥檚 existence. The practice of marketing provides the interface between the organisation and its internal and external stakeholders. Accordingly, understanding how the exchange of goods and services adds value to the customers, goes to the core of any business whether they are commercial, not-for-profit or government.
This introductory course provides an overview of the theories and principles of marketing and discusses the concept of value exchange and creation. This course has been specifically designed for a dynamic learning journey that uses practical activities, online discussions and real world scenarios to develop professional skill and knowledge. The focus is on how organisational purpose and context shape the creation, delivery and communication of value to key stakeholders. The course also considers the impact of technology and disruption on the practice of marketing before providing context for you to consider for your professional identity as practicing marketers.
Course learning outcomes
On successful completion of this course students should be able to:
- discuss how marketing concepts, theories and principles add value in the context of global, digital business environments;
- analyse and interpret the influence of internal and external environments on the application of marketing strategies and tactics;
- summarise the key ethical and sustainable considerations that are important in marketing practice;
- communicate professionally to a range of audiences within a marketing context.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Introduction to marketing | 20.00 |
| 2. | Understanding the concept of the value exchange | 20.00 |
| 3. | The marketing landscape | 20.00 |
| 4. | Ethical and sustainable marketing practice | 20.00 |
| 5. | Marketing in creating a professional identity | 20.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Workbook 1 | No | 10 | 1,3 |
| Workbook 2 | No | 45 | 1,2 |
| Report | No | 45 | 1,2,4 |