精东传媒app

Marketing goes to the very core of an organisation鈥檚 existence. The practice of marketing provides the interface between the organisation and its internal and external stakeholders. Accordingly, understanding how the exchange of goods and services adds value to the customers, goes to the core of any business whether they are commercial, not-for-profit or government.

This introductory course provides an overview of the theories and principles of marketing and discusses the concept of value exchange and creation. This course has been specifically designed for a dynamic learning journey that uses practical activities, online discussions and real world scenarios to develop professional skill and knowledge. The focus is on how organisational purpose and context shape the creation, delivery and communication of value to key stakeholders. The course also considers the impact of technology and disruption on the practice of marketing before providing context for you to consider for your professional identity as practicing marketers.