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PHT3000 Photographic Concept and Design

Semester 1, 2023 Online
Units : 1
School or Department : School of Humanities & Communication
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Staffing

Course Coordinator:

Requisites

Pre-requisite: PHT2002

Overview

All professional photographers are required to work collaboratively or individually to produce, manage and deliver professional projects for audiences. Professional photographers must have the professional communication and photographic skills to meet client expectations, and produce high-quality work, whether they are photographing a wedding in their community or producing superior images for a global advertising campaign. This course provides students with the opportunity to apply the skills and knowledge of advanced photographic practice to meet audience expectations and deliver work in an appropriate form and professional context. Students produce a self-initiated body of work that demonstrates investigative and technical skills in order to produce solutions and responses to a professional standard.

Students will consolidate their expertise as photographers by producing professional-standard work in response to briefs and editorial direction. Through mentorship and Work-Integrated Learning, they will manage a professional project, and deliver communications solutions for clients by producing innovative and professional presentations of photographic work. They will investigate the technology differences in work flow for film and digital photography, including file management, production selection, and archiving.

Course learning outcomes

On successful completion of this course students should be able to:

  1. work independently or collaboratively to produce a photographic project;
  2. plan and execute effective and efficient work flow management;
  3. respond to feedback in a critical and reflective manner;
  4. plan, problem-solve, and make decisions at an advanced level.

Topics

Description Weighting(%)
1. Project planning: ideas, scope, concept, design 40.00
2. Client management 15.00
3. Delivery and outcomes 45.00

Text and materials required to be purchased or accessed

Students undertaking the Professional Photography major will require access to:

- a DSLR camera (either full frame or mirrorless, or a micro four thirds system: students will have this from the previous Professional Photography courses)
- three manually operated interchangeable lenses* (students will have two lenses from the previous Professional Photography courses)
- an external off-camera flash unit (speedlight) able to be operated TTL as well as manually (the off-camera flash should have a trigger and receiver – often available in a kit with the flash)
- accessories: a light stand and an umbrella, tripod, and 5-in-1 reflector
- an Adobe Creative Cloud student subscription including Adobe Bridge, Lightroom Classic & Photoshop (please ensure your computer is capable of efficiently running this software)
- personal storage space – both a portable external hard drive (minimum 1TB) and cloud storage.

These will be used throughout all courses in the Professional Photography major. If you wish to check the suitability of your camera, lenses, or off-camera flash (speedlight) please contact the course examiner.

* Recommended lenses are: 1 x wide-angle lens (zoom or prime, between 16-35mm); 1 x zoom lens with a normal-telephoto range (e.g. 24-70mm); 1 x telephoto lens of at least 85mm (e.g. a70-200mm zoom)..

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Approach Type Description Group
Assessment
Weighting (%) Course learning outcomes
Assignments Practical Practical 1 No 15 3,4
Assignments Practical Practical 2 No 35 2,3,4
Assignments Creative Portfolio No 50 1,2,3,4
Date printed 9 February 2024