| Semester 1, 2023 Online | |
| Units : | 1 |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Course Coordinator:
Overview
Community consultation and engagement has become the principal approach organisations use to responsively and strategically manage business operations and improve decision-making. Community involvement also helps to build mutual understanding between organisations and communities, establish organisational transparency, and build credibility and reputation. This course provides students with the skills and knowledge to use community engagement tools and techniques for a specific measurable professional outcome.
In this course, you will explore contemporary communication management strategies and techniques used by Public Relations professionals for community engagement. You will develop practical and conceptual skills in relation to the trends, issues and processes involved in consultation, project planning and implementation, and the inclusion of publics in an organisation's decision-making.
Course learning outcomes
On successful completion of this course students should be able to:
- explain the role, contexts and purposes of community relations and consultation in organisations;
- identify, analyse, and apply core theoretical perspectives;
- plan and organise processes to implement and evaluate community communication or consultation;
- suggest solutions for organisational issues and complexities, and develop strategies to manage these.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | The community engagement spectrum | 10.00 |
| 2. | Development of community engagement | 20.00 |
| 3. | Community engagement techniques | 30.00 |
| 4. | Planning and implementing community engagement | 30.00 |
| 5. | Challenges, issues and complexities | 10.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Quiz | No | 10 | 1,2 |
| Practical 1 | No | 40 | 1,2,3 |
| Practical 2 | No | 50 | 1,2,3,4 |