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TVR3001 Broadcast Commercial Production

Semester 1, 2023 External
Units : 1
School or Department : School of Creative Arts
Grading basis : Graded
Course fee schedule : /current-students/administration/fees/fee-schedules

Staffing

Course Coordinator:

Overview

Commercial production embraces retail commercials, online storytelling, brand development through corporate video production and represents a significant sector in broadcast media. As such, an understanding of, and skills in, commercial production are significant for the broadcasting professional. In this course the student will be introduced to the diverse commercial production space within broadcast media.
This will include both radio and television production.
This is a viable space for students to consider for income generation as either a private business or to work for a number of large and small existing production houses.

TVR3006 will bring together many of skills learned and developed over the program.

Students will be provided a product that will require a number of outcomes include video and audio productions. Through the course, students will gain understanding around how each of the supporting elements of marketing, public relations and journalism connect with this important work.

Students will develop a campaign, produce video and audio products to demonstrate the knowledge gained and skills developed. This will be supported by client feedback. It is a real world project that will hone skills. Students will be going on site visits, engaging with leading industry members and hearing from leaders in the field.

Course learning outcomes

On successful completion of this course students should be able to:

  1. Analyse approaches to commercial production and apply principles to a production
  2. Demonstrate effective use of camera, lighting and audio
  3. Develop a well-crafted concept brief for a client providing cultural sensitivities.
  4. Apply effective communication skills between crew, client and supervisor
  5. Devise creative audio and video commercial productions demonstrating an advanced understanding of commercial productions for different distribution channels.

Topics

Description Weighting(%)
1. Concept brief development 10.00
2. Client pitch document 10.00
3. Designing a television and radio retail commercial 20.00
4. Planning of pre-production and production elements 20.00
5. Post production and distribution 20.00
6. Cultural awareness 10.00
7. Effective communication 10.00

Text and materials required to be purchased or accessed

There are no texts or materials required for this course.

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Approach Type Description Group
Assessment
Weighting (%)
Assignments Written Report No 20
Assignments Practical Demonstration No 40
Assignments Creative Recorded/rendered work No 40
Date printed 9 February 2024