| Units : | 1 |
| School or Department : | School of Humanities & Communication |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Overview
The world is more connected today than it has ever been, and the role of digital media in our daily lives continues to expand. Digital media is also now a crucial tool used by public relations (PR) practitioners. This practice-focused course focuses on the power of digital media 鈥� including social media - in PR, and the interactions that define contemporary communication. It brings together social theory and contemporary digital media platforms from the PR professional鈥檚 perspective to produce a range of PR components, including digital aspects of communication campaigns.
In this course, you will begin to develop digital engagement techniques for public relations (PR) using best-practice protocols. You will plan and implement digital components of PR campaigns including purpose-specific written communication. Through developing knowledge in the use analytics for campaign measurement, you will make responsive adjustments and evaluation for a specific purpose. You will also use creative problem-solving skills to begin to create digital connections for campaigns.
Course offers
| 精东传媒app period | Mode | Campus |
|---|---|---|
| Semester 2, 2023 | On-campus | Springfield |
| Semester 2, 2023 | On-campus | Toowoomba |
| Semester 2, 2023 | Online |