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Bachelor of Communication (BCMM) - BCmn

QTAC code (Australian and New Zealand applicants): Toowoomba campus: 909861; Distance education: 909865

CRICOS code (International applicants): 069699A

 On-campusDistance education
Semester intake:Semester 1 (February)
Semester 2 (July)
Semester 1 (February)
Semester 2 (July)
Semester 3 (November)
Campus:Toowoomba -
Fees:Commonwealth supported place
Domestic full fee paying place
International full fee paying place
Commonwealth supported place
Domestic full fee paying place
International full fee paying place
Standard duration:3 years full-time, 6 years part-time  
Program articulation:

From: Diploma of Arts

To: Bachelor of Arts (Honours)

Contact us

Future Australian and New Zealand students  Future International students  Current students 

Freecall (within Australia): 1800 269 500
Phone (from outside Australia): +61 7 4631 5315
Email: studyarts@usq.edu.au  

Phone: +61 7 4631 5543
Email: international@usq.edu.au 

Freecall (within Australia): 1800 007 252
Phone (from outside Australia): +61 7 4631 2285
Email usq.support@usq.edu.au 

In this section:

Program focus

The Bachelor of Communication offers students a wide range of majors, with opportunities to specialise in Public Relations, Journalism, Communication and Media Studies and Creative Media. These majors can be complemented by a choice of majors from other disciplines within the Faculty, including Anthropology, English Literature, History, Indonesian, International Relations, Language and Culture (Mandarin Chinese or German), Music (Practice or Theory), Social Science, Theatre (Practice or Theory), Visual Arts (Practice or Theory). Students can study beyond the Faculty by taking majors in Science and Education and minors in Business and Engineering. Core studies are also provided in a range of academic skills early in the program. The Bachelor of Communication thus offers a flexible study pattern across several skill and knowledge-bases, while also allowing students to gain substantial progress toward career paths within specific disciplinary or professional fields. Graduates of the Bachelor of Communication should be able to apply both analytical and practical skills to further study, research, and employment in a wide range of careers.

Journalism major

Students prepare for a career in journalism or a related field by reporting, writing, editing, designing and producing for the Web, television, radio, newspapers and magazines. A wide range of knowledge and skills across multiple media, and a focus on hands-on experience, enables students to work in the 21st century’s digital newsrooms. Students are also encouraged to link with industry by undertaking internships as journalists.

Career opportunities

Our graduates are working in radio, television, online and print media, throughout Australia and overseas. They include news and specialist reporters, columnists, commentators, copywriters, producers, sub-editors, editors, newsreaders and presenters. Journalism skills are also valued in public relations, publishing, law, commerce and business – where experienced journalists have become media officers, publishers, editors, speechwriters for government officials, politicians and executives, and corporate communicators.

Public relations major

Students gain the skills and knowledge to review communication policies within an organisation and develop and implement communication programs and strategies. This major will also equip students with skills required in the industry, such as issues management, specialist writing, how to create public awareness campaigns and how to improve public and media relations. Students will identify communication problems of organisations through appropriate research and strategic planning and develop strategies to overcome these problems.

Students who take the extended 12 point major in Public Relations can take an 8 point major in Marketing if they wish.

Career opportunities

Most organisations recognise the importance of communication to ensure the support of the public, media, government and their own staff. Opportunities exist in the areas of corporate public relations, government communication, lobbying, internal communication, political communication, fund-raising, crisis management, community engagement and liaison and event organisation.

Professional accreditation

This program is accredited with the Public Relations Institute of Australia (PRIA).

Communication and media studies major

This major combines the study of human communication theory with the development of human communication skills. Students will analyse the areas of language, film, television and culture, while learning about interpersonal, group and mass communication, and communication in multicultural societies. Students will develop an understanding of communication problems in society by examining communication processes at all levels.

Career opportunities

Opportunities exist in public relations, communication policy, management, administration and the arts, culture and media industries, teaching and community development.

Creative media

The Creative Media Major offers students wishing to enter the media and multimedia industry a wide choice of courses to choose from to suit individual career goals including entry into careers such as animation, television production, scriptwriting, web design and media teaching. Students are encouraged to write, develop and produce their own projects while gaining a valuable understanding of the business side of creative arts. Students majoring in Journalism and Public Relations will find Creative Media a valuable companion major in terms of gaining practical media experience and insight. This will provide graduates with greater versatility which will increase opportunities in their careers as journalists, public relations and communication specialists.